Are You Planning to Write a Book?

3 Steps to Get Your Dream in Motion!

If you are like most first-time authors, or perhaps you are an established author with many priorities on your plate, either way you may find yourself the victim of never seeming to get your book project in motion… How do you get yourself motivated or organized to make your dream a reality?

How do you get yourself motivated or organized to make your dream a reality?

deadlineI have many conversations with authors (and soon-to-be-authors) and this a common subject of these interactions. I have found myself inspiring and motivating the author—building their dream and providing professional feedback on how they can bring it all together. That’s the emotional side, but what about the practical side, the ever-familiar “I just wish I could find the time—if I could just find a way to lock my self up so I can focus on writing…”?

This is exactly why I’m writing this message, to help authors to realize their dream in three simple steps!

DO! – Planning vs. Doing

There is a difference between being busy and being effective. If you really want to get your book done, regardless of the motivation, you just need to decide! Simple? Yes! But, the big “but,” it’s all about what you do next, after deciding to get your book done. This is why there are three steps and not just one.

Sometimes I run up against the author who has “analysis paralysis” which puts them in the mode of “plan-plan-plan-plan-plan some more-plan…” What they need to do is “plan-do-plan-do…” This is where mentorship or guidance comes in. Having a professional resource at hand that makes you accountable to what you want to do. This keeps you focused on a simple path of:

Plan the work – Work the plan

work the planI like to view this “mentor” as being the project manager—the individual who is charged with the responsibility of getting and keeping the project in motion, keeping it on budget and on schedule.

Now, in contrast, there’s also the author who “proceeds with reckless abandon.” This is the person who just puts their head down and plugs away and just keeps going until they get there. The problem often is “where is there?” I like to refer to this approach as “ignorance on fire!” and yes, it is good to be in action, however this approach can often waste time or result in a less-favourable result.

So the answer is obviously somewhere in between, and getting there is the secret—via a professional resource that makes you accountable, as mentioned previously, to what you are wanting to do.

Have a professional resource at hand that makes you accountable to what you want to do and acts as your project manager. 

question markKNOW! – Knowing Your Options

In an earlier article called The Publishing Process, I fully explained the option of self-publishing with guidance and expertise (professional self-publishing). At this point, I will assume that you are fully aware of the difference between the two common methods of publishing:

  1. Traditional Publishing
  2. Self-Publishing

At Motivated Publishing Studios we focus on the latter—actually it’s perhaps a third one which we’ve coined as “professional self-publishing,” which is all the benefits of self-publishing but with professional resources executing a predictable plan for the desired results. It’s all about getting a professionally executed book project, ensuring your 100% ownership, with all of the modern product options, format and design to meet your needs, and the option of top-flight marketing plan—without having to do it yourself!

It’s all about getting a professionally executed book project, ensuring your 100% ownership, with all of the modern product options, format and design to meet your needs, and the option of top-flight marketing plan—without having to do it yourself!

ACT! – What Next?


Here’s what you’ve been waiting for, the answer!  The time in now! Get a hold of that professional resource that can hold you accountable and act as your project manager. How do you know if you have the right person? There are a couple of ways:

  1. Get referrals from people who have used them before.
  2. Meet with them and engage them on a level where you know you have a good connection.

By ensuring this resource can get you the results and that they have the expertise in coaching/accountability, can set you on your way to success. This is where someone like Motivated Publishing Studios can be the ace up your sleeve. You can’t do it alone, if you could you’d already have done it…

The time to act is now!


There you have it, three simple steps to put you on your way to accomplishing your dream—getting your book published. It’s as easy as 1-2-3:

  1. Plan the work—Work the plan (but not by yourself!)
  2. Know your options—Use professional self-publishing
  3. Act!—on steps 1 and 2 above…

As one of my mentors taught me years ago, success comes from a simple formula of DREAM => GOAL => PLAN => EFFORT, but I’ll save that for another time…


Sales and Marketing – 5 Essentials for Success!

Sales and Marketing is a huge catch-all phrase used all too often in business. But what does it really mean? Is everyone on the same page when it comes to defining sales and marketing?

sales and marketing 3Earlier this month, I wrote an introductory article on Market Your Business—Planning is Critical, which served as a general introduction to components and phases of marketing planning. The natural progression is to now provide insight into the complete picture of sales and marketing.

In my 25+ years of experience, I’ve seen too many misinterpretations of “sales and marketing” and a myriad of missed opportunities for businesses and entrepreneurs alike. Usually one common thread does come to surface when sales and marketing comes up—it occurs when sales are down or there is a focus on improving sales for an organization. I’ve seen it time and time again—sales staff have no problem (usually that’s the case, but not always…) “selling.” They can engage a prospect, develop rapport, present, handle objections and close the deal. That’s the loop of activity that surrounds sales, but one missing key component is the input, or flow, of prospects to sell to! I’ve even heard sales professionals say “if they could just give me a steady flow of willing buyers, I could sell them all day long!” Furthermore, there is often some mud-slinging, typically relating to marketing, market perception, “if our company would only…”—you get the picture.

Now I do get it, these are just some of the symptoms of sales challenges, or perhaps they are simply every-day businesses challenges.  Either way, they are not the “problem,” they are simply symptoms of not having a plan, having an ill-conceived plan, or the result of an incomplete sales and marketing plan. This article is about setting the framework for the essentials of a successful sales and marketing plan.

The 5 Essentials

1 → A Sound Marketing Plan

Marketing PlanA sound marketing plan involves analysis, process development and content creation planning. The approach I like to use, and have implemented several times over, is to divide the marketing plan into 3 key areas:

  1. Strategy
  2. System
  3. Tactics

Each of these areas contains the elements needed to define a well thought out plan. Now at this point I am not going to go into details of plan-writing, rather the purpose here is to provide a framework:

Strategy – this is the part of the marketing plan that needs to be aligned with your business plan. It’s all about the opportunity you are capitalizing on and ensures your analysis has taken into account the important pieces of the landscape so that you can monetize your business. The key factors for your strategy are:

  • Target Market
  • Competition
  • Market Trends
  • Monetization:

System – successful businesses need to systematize. Creating systems helps with quality, efficiency and scaling (growing your business). Sales and marketing success is greatly improved when your plan includes:

  • Lead Generation
  • Lead Conversion (sales)
  • Client Value (creating value for them)

Tactics – are elements of execution. They do not stay fixed over time, rather they should evolve to tackle the marketplace, promotions and opportunities. Technology implementation can facilitate your tactics too. These key pieces are:

  • Website, SEO
  • Blog, Newsletters
  • Trade Shows
  • Email Campaigns
  • Telemarketing (if needed)

2 → Target Market


This will always be a sound fundamental of success—know who your customer is! Your target market influences how you will market your business. Too often businesses will come up with great ideas, or so they think, to increase sales, only to find out that they haven’t considered their target market. Don’t make these types of costly mistakes.

Do you have a profile for your ideal customer? Does your ideal customer know that you exist?

3 → Technology

Website schematic

Today, essential technology for sales and marketing must include the use of modern online tools. Having a website (CMS-based of course) with a sound design is the cornerstone of successful sales and marketing. Having a website that is fully optimized, linked to social media platforms and is faithfully (ie. consistently) updated with new relevant content will enable your business to deploy tactics that can greatly improve sales results.

It is vital to know that success with technology does not come with needing to pay for the “latest and greatest.” Today’s technology can allow you to take steps so that you can phase in newer pieces as your business grows and moves forward. The key here is proper planning!

4 → A Proven Sales Cycle

Pattern For Success - greyscale

Every business has a sales cycle, but not all businesses know what their sales cycle looks like! That being the case, how can a business improve sales if they don’t have a clear understanding of where they are at?

I am a huge fan of building systems and any sales cycle can be built with the model of the “Pattern for Success.” Regardless of the vertical market, organization size or sales team make-up—this pattern can form the basis of any sales cycle. I have found that the best success in a sales team comes when the core training and sales metrics are tied into the sales cycle. This puts everyone in the organization on the same page and constantly keeps the business focused on its sales cycle. Always remember “anything that can be measured can be controlled.”

5 → A Working Sales Funnel

Sales Funnel - no text

Like the sales cycle, the sales funnel is a key element for ongoing success. Sales is all about filling the funnel and generating results! This is where my opening comments regarding faltering sales and what I’ve heard sales professionals say when this occurs, fits in. The sales funnel can always measure success and future success of an organization’s sales efforts.

Sales and marketing is all about filling the sales funnel. Today there are several methods for even automating many portions of a business’s sales funnel. Can you image what your business would be like if your sales team had a never ending lineup of prospects that were already qualified as buyers? Sound too good to be true? There is inbound marketing technology and tactics available today that can be deployed by your organization now! Now, as before, a proper plan for implementation and scaling may be needed (and budget too), but knowing this is possible is something that your sales and marketing planning should include.

Putting it All Together

MPS - Sales and Marketing Strategy - WITH STEPS and LOGO - Sep-26-13So here it is, putting the 5 essential elements together—this, to me, is what sales and marketing is! An organization, regardless of its size, that deploys this process and structure will have sound fundamentals for its sales and marketing.

Demystifying sales and marketing and distilling it down to 5 elements makes “getting results” more achievable and easier to understand. The benefits to businesses is that this strategy can be done in phases and deployed in a logic sequence that matches the business plan, budget and expectations.

Does your business have a plan? Is it working? Is sales and marketing well-defined in your organization? Is everyone on the same page when it comes to deploying tactics that are designed to accomplish the company’s objectives?

These are a handful of the important questions that can shed light on whether or not “sales and marketing” is working for you.

Market Your Business – Planning is Critical

The 2 Keys Every Business Owner Needs to Know

In my little more than 25 years of experience as a professional engineer (in numerous roles as an entrepreneur, corporate executive, sales & marketing strategist etc.) I constantly see one common element that always determines the success and longevity of a business—a solid working marketing plan. Now I realize that “marketing” is much more comprehensive that what I’m going to cover in this article (such as branding, product, etc.) but for the purposes of this writing I’m going to stay focused on a simple actionable plan.

sales funnel

So, that being said, the purpose of this article is to give business owners, entrepreneurs and CEOs alike, an overarching viewpoint for that solid marketing plan. The overall goal of a marketing plan is to fill your sales funnel so that your sales process can convert leads into sales.

To keep the plan simple, there are two key elements:

  1. Components – technology and tactics
  2. Phases – of deployment


puzzle 2The technology and tactics that can be used for marketing are numerous and constantly changing/evolving. Therefore, budgets and time-frames will play an important role in determining which elements make the best sense. These need to be carefully aligned with the business’s current situation and future goals. The following is the starter list for the key components:

1. Know Your Customer

If there is one thing every business needs, it’s knowledge of its ideal customer. What does your idea customer look like? What are their attributes and what exactly are they looking for? Do you know their questions? How about the competition? Develop a plan (usually in your business plan) for knowing your customer and any segmentation of vertical markets.

Why is this important? (notice this section is mostly questions…) Knowing your customer allows you to relate and connect with them. You can engage them using terms they know and topics they are interested in. Your customer wants to know “what’s in it for them?” and “why should they care?” You need to know the answer to these two vital questions.

2. Website

Your site should utilize a modern CMS (Content Management System) so that it can easily integrate with a blog, social media and mobile platforms. The effective use of landing pages, dedicated to offers, is a must—so that your clear CTAs (Calls To Action) are easily actionable by your prospects. Many businesses fail when they treat their website as a one-time project. It is vital to keep a website current and fresh with new content on a weekly basis. An effective SEO (Search Engine Optimization) plan is essential for an effective website, this is what impacts how you are found on the web

3. Social Media

Your website should feed fresh content out to your social media channels. Social media is a very effective marketing tool if used correctly and often. Properly configured business pages, attention to specific features of the various social media tools, and responsiveness to your audience are a must!

4. Modern Tools

Using the current tactics and tools that modern technology offers, is the easiest way. So staying somewhat familiar with technology (or having someone on your team who does) is another key for an effective marketing plan. Modern tools include elements such as:

  • blogging
  • using videos
  • communicating with social media
  • using inbound marketing (rather than antiquated outbound marketing)


phasesDefining phases of deployment, as previously mentioned, are important when you consider both budget and time-frame constraints. A successful marketing plan will always be updated, kept current and evolve—as the business situation changes and technology advancements/tactics change. Phases usually means “budget-related.” What is your budget? Do you have the right resources/team? When do you need results? What metrics will you use to indicate success?

Keeping in mind that the phases should match each business’s unique needs, here is a starting point for the potential phases of deployment:

1.  Business Plan

For the sake of this article, we’ll assume that you have this in place, so you know your plan, budget and goals (if you don’t, this could be trouble…).

2. Website

Your website project is the first piece of the puzzle. It needs not only the correct technology (so you can easily maintain it) but a solid effort and strategy for proper design so that all the key elements are included (there is a science here—it’s not just about a pretty website…).

3. Socially Active

Get your presence on social media channels out there. Select the key channels—I recommend starting with Google+, LinkedIn, Facebook and Twitter.

4.  Content Creation

Start creating regular content. If you can’t do this yourself, ensure you have a curator on your team that will do this at lease a couple times a week. Nurturing leads requires that you offer value to prospects.

5.  Sales Plan

Do you have a sales staff or is it you?  Define the regular tasks that are needed to keep the funnel of prospects full.

6.  Deploy Inbound Marketing

Inbound Marketing is an exciting technology that can begin the process of automating your sales funnel. It does have a cost and requires constant attention, but it’s a proven effective tool!

7.  Targeted Lead Generation Projects

These are customized, specifically targeted lead generation activities (email, telemarketing, trade show, etc.). If your inbound marketing program is giving you all the qualified customers you can handle, you may not need this one…

8.  Master Your System

Once “success” has been measured and achieved, now you want to master the system you’ve deployed. Whether you plan to scale your business, venture into new territories, or simply want to grow your existing business—mastering (sometimes the word “duplicate” works well here) your system will bring longevity to your business.


sales and marketing 2Having a marketing plan is vital for success and longevity of a business. If you can’t do this yourself, engage a professional or a team member who has the skills. Your business can have an effective marketing plan by knowing the key components and deploying them in phases that match your budget and goals.

Marketing your business is an on-going process, it’s not a one-shot project. However, when properly planned and executed, your success is predictable!

5 Vital Keys for Effective Manuscript Writing

Earlier this year I wrote on the topic of Manuscript Writing – providing author’s an overview of the process and provided a set of standards for a properly formatted manuscript file.

As mentioned in that earlier blog post, a simple way to think of the overall book design process is:

  1. Write your manuscript
  2. Edit (structural, copy edit, fact-checking if needed, proofing)
  3. Cover design
  4. Interior layout design (samples as templates)
  5. Pour the manuscript into the interior layout design (templates)
  6. Proofread again

It all starts with the manuscript file.  The effort placed in making sure this is done well, can yield benefits down the road – relating to the interior layout, editing and final proofed product.

5 Vital Keys for Effective Manuscript Writing:

  1. Utilize a word processing application (ex. MS Word) that allows for effective revision control automation, for editing and proofing purposes.
  2. Create a manuscript file following proper standards for maximizing editing, proofreading and layout.
  3. Do not attempt to design the layout of the book while writing the manuscript.
  4. Do provide “design notes” that provides information about key design features to be implemented during the interior layout design (ex. pull quotes, image references).
  5. Focus on your manuscript content – get your thoughts into words, tell the story or share your message.

Top 10 Reasons To Use PDF Instead of Word, Excel or PowerPoint

I love to use Google Apps – Google’s equivalents to Word, Excel, Powerpoint, etc.  All of these tools can directly create PDFs all while in the cloud (Google Apps being cloud apps).  PDFs are my favourite method of sharing documents and information, all while preserving the physical layout of the original design (this is particularly useful in the publishing & IP design world).

Now that Adobe have moved to the cloud as well, with its new Adobe Creative Cloud, I receive regular information direct from Adobe.  I ran across this recent article on PDFs and thought I’d share it…

PDF iconThe Top 10 Reasons to Use PDF

Working with PDF formats allows professionals to edit, share, collaborate and ensure the security of the content within digital documents. Now, the PDF can do that much more. Here is the top 10 hit list of why it is the best format.

1)    PDFs are Universal.  Editing documents in Word can be easy and useful, but if you save a Word document on a Mac, it may not visually transfer properly to a PC; whereas PDFs are viewable on any device.

2)    Trusted Security. Even legal professionals trust PDFs as their preferred file format. According to, for an electronic document to be admissible in a court of law, it must be created in a file format that cannot be altered without leaving an electronic footprint. PDFs satisfy that need.

3)    Quick and Easy to Create. Whether working with Word, Excel or PowerPoint, documents are easily converted into PDF, and with Adobe Acrobat XI you can easily convert them back if need be.

4)    Decreases File Size. Professionals can convert any file into a PDF without sacrificing quality. You can even merge multiple documents, such as spreadsheets, photos, and presentations, into a single PDF file.

5)    Reading is Free. Most PDF Readers, including Adobe Reader, are free to the public.  This ensures that anyone you send the file to will be able to see the full version of your document.

6)    Interactive Documents. To create a fully interactive experience, the latest version of Adobe Acrobat allows you to add hyperlinks, rich media, music, movies, and many other advanced features to your PDF.

7)    Mobile Access. Adobe Reader is available on any device, so people can read your PDF files anywhere they want, while still accessing a lot of the same functionality they would get on a desktop. 

8)    Completely Searchable. Users can easily find what they are looking for through a quick search. PDF documents can even be organized with a table of contents that link all sections to the appropriate pages in the file.

9)    Password Protection. Many industries deal in sensitive material or intellectual copyrights that need an even higher level of security.  The password protection option allows both recipients and those receiving the file to know that their information is secure.

10) Document Analytics. Recipients can also view who has access to the information. If the password is breached, the appropriate actions can easily be taken.

Bonus) Collaborating with Teams.  Colleagues can markup and comment on documents, leaving you in control of editing the original, even if they only have Adobe Reader.

[Source: Adobe]

6 Ways Twitter Lists Can Help Build Your Author Platform

6 Ways Twitter Lists Can Help Build Your Author Platform



Understanding Book Layouts and Page Margins

Understanding Book Layouts and Page Margins

book layout


The Business of Public Speaking

The business of public speaking

The world of public speaking is one tremendous giving and receiving – giving your message/passion and receiving the satisfaction that comes from a well-delivered talk on stage.

Sure, if you’re a speaker you will give a lot – running a business, delivering compelling talks from stage, teaching, training, educating – everything it takes to provide value to your clients.  After all, you are the perceived authority and you give all you have, exuding passion every time you step in front of the microphone!  In my 20+ years of working with and helping public speakers, these are often common elements of what drives one to become a speaking professional.

But is that Enough?

Having success in this industry comes from two very important things:

  1. Loving what you do
  2. Enjoying a thriving business

Having great stage presence is critical in public speaking (yes, I’m also including teaching, keynotes, coaching, etc. – when I say “public speaking”), whether you are in front of a huge 5000+ audience, a gathering of 50 or so people, or even one-on-one (ex. as with coaching). However, being a great speaker on its own, is not enough to make it long-term in this fast-paced and every-growing industry. I’ve spent the majority of my professional career helping people understand both components that are needed for success:

  1. Business
  2. Operations

Introduction to the Two Core Elements

What I have seen happen time and time again, is that it is tough for one individual to handle both – and do them both well. This aligns with what I personally believe and what I see many experts teach – it is important to focus and expend the majority of your time/efforts on the things you do well and are passionate about (Dan Sullivan calls this your Unique Ability).  But it doesn’t end there, the second part of this is to surround yourself with talent that fills in the voids (ie. to do the things that you do not do well and don’t necessarily like to do).

public-speaking 15

1. Business

This represents all of the business development, technology and key strategy for providing the content, or IP (Intellectual Property). The business side of things is often where the details reside, details that typically should not consume the time and talents of the entrepreneur. These are “back of stage” activities that aren’t directly involving contact with your client(s).

The purpose of this article is to simply introduce the structure for success and not all of the details. Business elements will include things such as:

  • Content
  • Branding
  • Marketing
  • Technology

Each of these elements has tremendous value in attaining success, but knowing how to implement them correctly can often be the struggle.  Something as simple as understanding how modern technology has revolutionized this industry can totally affect the implementation of a successful business plan.  But how do you get this information?  Do you try to become the expert?  No, the answer is to seek guidance from an expert in the area – a person who has a vested interest in your success and is in alignment with who you are and what you represent.

2. Operations

This represents the core activity of executing your business plan.  Usually this is where the unique ability of the public speaker shines through. These are the “front of stage” activities that the public speaker loves to do and needs to spend the majority of the time and efforts executing.

Elements of operations includes:

  • Mission-Vision-Values
  • Relationships
  • Speaking
  • Sales

Most likely, it is for these items and the love of doing them, that the entrepreneur became a public speaker in the first place. Their passion about the message they deliver, executing their delivery, working with people, and engaging new clients (and how they can provide value to them) – are all categorized as “operations.”

Where do You Go from Here?

The first key step is knowing – knowing that there are two core elements for success in the public speaking (keynotes, teaching, coaching…) industry. The next step is to seek out the solution for your success.  Develop a relationship (it may already exist) or partnership with someone that fills in the void of your needs. They need to be in alignment with you and your message, in addition to having the skills and experience to execute the back stage elements of your business.

If done correctly and with the right person, you’ll have success.  Your IP will be protected, developed and delivered by a passionate and driven “you.” After all, didn’t you get in business to speak?

A Rendezvous with Destiny

Book Promo - Janz - A Rendezvous With Destiny

Just Released

Motivated Publishing Studios is proud to announce the release of Jim Janz’s first book, A Rendezvous with Destiny.

Impact your team, organization, top-performers and attract talent by implementing the principles of long-time business leader, Jim Janz.

Jim Janz is an icon in distribution technology and inspirational communications, having attained the highest performing ranks in his industry. An entrepreneur since the age of 22, Jim knows what it takes to persevere, plan and follow a system of success. Today, his business operates in seven countries and territories, and he’s been sharing his success principles from stages around the world, to well over a million participants.

Jim’s passion is to help people do more with their lives by discovering and fulfilling their destiny. In his new book A Rendezvous with Destiny, you will engage the wisdom, stories, success principles, tips and life-skills that will allow you to reach for your destiny!

“Your great goal in life is to determine your real destiny, the reason why you are on this earth in the first place. Jim Janz, one of the greatest success authorities alive, has created a wonderful, time-tested series of ideas and strategies, proven by thousands of people to work, and brought them together in one place. Now you can achieve more, faster and easier, than you ever thought possible.”

Brian Tracy, internationally acclaimed speaker and author

Get Your Copy Today!

A Rendezvous with Destiny, in hardcover for $19.95, is available now on Amazon or directly from the author’s website;

Planning Your eBook Marketing

So, perhaps you are an author that is already (or about to be…) in process with publishing your new book.  By now, most authors are fully aware of the value and need for including eBooks for your public offering to the market-at-large.  With this in mind, all that is really needed is a sound plan for development of your eBook files and a plan for their distribution.

This post focuses on considerations for your eBook project.  Perhaps these are some of the questions you’re asking yourself:

  1. What are the best formats to use for my eBook?
  2. How can I make money with my eBook?
  3. How do customers buy my eBook?
  4. How do I get my eBook done?

The Best eBook Formats

ebook formats 1

My direction here is one of simplicity, rather than technical details; use the ones that sell the most!

The EPUB format is used by Kobo, iBooks, iPAD, Sony Reader and several other platforms.  This is a professional layout used for eBook distribution (it’s actually more like a “website format” than a book format).

Amazon Kindle is a proprietary format used by the Kindle Reader, by Amazon.  Amazon distributes these eBook files on their Website (

Smashwords is becoming one of the most popular formats/platforms for eBooks. They are a popular publishing service that provides additional multi-format eBooks, including a distribution service.  They are a distributor and retailer of eBooks and also makes your eBook available through Barnes & Noble (for the Nook), Sony (for the Sony Reader), Chapters/Indigo (for the Kobo), and the Apple iBookstore (for the iPad and iPad mini).

As a minimum, I recommend providing your eBook in both Kindle and Smashwords formats, for best coverage of the available eBook reader platforms.

Tip 1 - small

You may also want to consider doing a stand-alone EPUB file, for sending directly to in-house staff, key clients/customers or for free give-aways/gifts.

Making Money With eBooks

The best and simplest way to make money with your eBook is to make it available on the most popular distribution networks; namely Amazon (Kindle) and Smashwords.  Although there are many alternatives, these two sites provide you with online sales, distribution, and profit.

Buying Your eBook

Once your eBook is available on both Amazon and Smashwords, customers around the world can purchase your eBook.  Both Amazon and Smashwords provide your customers with the download and financial transaction to purchase your eBook.  Then, you are rewarded with your portion of the profit.

Getting Your eBook

Motivated Publishing Studios provides a complete turn-key solution for the production of your eBook needs.  Whether you are doing a physical book, or even if you’ve already published your book, we can help you produce and get your eBook online and working for you!