How to Get Your Book Reviewed

7 Ways to Get Your Book Reviewed

 
Book reviews are a powerful way to get your book noticed by potential customers and persuade them to buy. The words “book review” often conjure up images of reviews in major media like Publishers Weeklyor The New York Times, but there are actually a variety of ways to get book reviews throughout the life cycle of a book. Here are some examples:

1. Endorsements

Endorsements are recommendations solicited from subject experts, authors, celebrities and other well-known people prior to publication, and they are often used on the book cover and interior and in promotional materials.

2. Critical Reviews

Traditional critical reviews appear in media such as book review journals, newspapers, literary magazines and other publications. These reviews may include a brief overview of the book and discuss what the reviewer liked (or didn’t like) about the book.

3. Customer Reviews and Testimonials

Often people who enjoy reading a particular book will post a review or a brief testimonial (recommendation) on sites like Amazon, Goodreads or Facebook, or even write a note to the author.

A customer review is a little longer than a testimonial and focuses more on the content of the book, rather than just recommending it. Tip: be sure to encourage customers to provide testimonials and reviews and make it easy for them.

4. Book Blogs

Thousands of blogs post book reviews on a regular basis. Book bloggers range from individuals who post reviews of the books that they read, to larger sites that accept review copies and have multiple reviewers. Most book blogs focus on fiction or books for children and young adults. Research book review blogs to determine the type of books featured, the estimated size of the audience, and the submission requirements.

5. Topical Blogs and Specialty Media

Opportunities abound for reviews of nonfiction books in blogs and publications that are geared to the topic of the book or aimed at the book’s target audience. In addition to seeking book reviews, nonfiction authors can also offer to provide articles for blogs and publications.

6.  Virtual Book Tours

Book blogs, topical blogs, podcasts and online radio shows are potential hosts for virtual book tours, where authors visit a different site each day promoting their book.

On a virtual book tour it’s a good idea to vary the content, asking some of the tour hosts to do a book review, while providing others with guest posts, interviews, or videos. You can also do book giveaways on some or all of the tour stops.

7. Other Book Review Sources

Keep an eye out for other opportunities to get reviews and testimonials. For example, you can offer review copies on reader networks like Goodreads and LibraryThing. Always ask people who send you a nice note about your book if they would be willing to post their comments on sites like Amazon or Goodreads.

It’s best to begin seeking reviews prior to publication, but there are still plenty of opportunities for books that have been out for a while. Put together a plan to harness the power of book reviews to sell more books!

 
[Source: Savvy Book Marketer]
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Designing Your Book Cover

There are so many facets of designing a successful book cover – considerations galore!

  • Is it part of a series?
  • Who is going to read it?
  • Fiction/non-fiction?
  • Is it part of an existing brand?
  • Is it an extension of you and your business?
  • For retail or business purposes?

Once you have developed your overriding considerations, such as those above, now it comes down the elements of the design in order to successfully connect with your audience. I believe it is good practice for an author to have some ideas and concepts – essentially some visions in their head (some may even put it down on paper or play around with a design program of some type…).

Here is a list of 5 key objectives (inspired by the Book Designer) that should help when it comes time to design your cover:

  1. Announce its intended use or genre—Fiction/non-fiction, business, mood/emotion? This is very important for genre fiction, but it’s equally important for any book to be clear right away about exactly what kind of book it is. This seems to me to be the first concern of the cover designer.
  2. Telegraph its tone—Make sure it’s not “just another book in that category…”  Particularly important for business/non-fiction books, where often your book will be compared to others in the category.  A cover can give you an idea of the author’s perspective or voice in many subtle ways.
  3. Explain its scope—Mostly for nonfiction. Understanding the extent of the book’s subject helps to define its target market.
  4. Generate excitement (the “hook”)—Let’s face it, book covers are a subspecies of advertising design, and they can be powerful sales tools. But if nothing about the cover stops people, or evokes instant interest, fascination or curiosity, it can’t accomplish its aims.
  5. Establish a market position—This is almost the sum of all the other goals listed here. Taken together, they establish the exact space we see the book occupying amongst all the other books that address the same topic.

Self-Publishing Basics: An Unabridged List of the Parts of a Book

Here a good blog post (from a while back) that describes the various parts of a book.  Some authors are not aware of all the specifics or options when it comes to organizing the content within a book, so here’s a great resource for all authors that are writing their book(s).

Enjoy!

Self-Publishing Basics: An Unabridged List of the Parts of a Book

Book Launches and Advance Sales with CreateSpace and Lulu

Book Launch

Although our services typically do not engage POD (Print on Demand) services, once and while this solution does best fit our client.  Amazon and others are great sources distribution and outreach for an author’s book and should always be part of the book launch and marketing process – even if it is only to fulfill a portion of book sales.

I wanted to share this great content from Tracy Atkins.

Book Launches and Advance Sales with CreateSpace and Lulu