Planning Your eBook Marketing

So, perhaps you are an author that is already (or about to be…) in process with publishing your new book.  By now, most authors are fully aware of the value and need for including eBooks for your public offering to the market-at-large.  With this in mind, all that is really needed is a sound plan for development of your eBook files and a plan for their distribution.

This post focuses on considerations for your eBook project.  Perhaps these are some of the questions you’re asking yourself:

  1. What are the best formats to use for my eBook?
  2. How can I make money with my eBook?
  3. How do customers buy my eBook?
  4. How do I get my eBook done?

The Best eBook Formats

ebook formats 1

My direction here is one of simplicity, rather than technical details; use the ones that sell the most!

The EPUB format is used by Kobo, iBooks, iPAD, Sony Reader and several other platforms.  This is a professional layout used for eBook distribution (it’s actually more like a “website format” than a book format).

Amazon Kindle is a proprietary format used by the Kindle Reader, by Amazon.  Amazon distributes these eBook files on their Website (

Smashwords is becoming one of the most popular formats/platforms for eBooks. They are a popular publishing service that provides additional multi-format eBooks, including a distribution service.  They are a distributor and retailer of eBooks and also makes your eBook available through Barnes & Noble (for the Nook), Sony (for the Sony Reader), Chapters/Indigo (for the Kobo), and the Apple iBookstore (for the iPad and iPad mini).

As a minimum, I recommend providing your eBook in both Kindle and Smashwords formats, for best coverage of the available eBook reader platforms.

Tip 1 - small

You may also want to consider doing a stand-alone EPUB file, for sending directly to in-house staff, key clients/customers or for free give-aways/gifts.

Making Money With eBooks

The best and simplest way to make money with your eBook is to make it available on the most popular distribution networks; namely Amazon (Kindle) and Smashwords.  Although there are many alternatives, these two sites provide you with online sales, distribution, and profit.

Buying Your eBook

Once your eBook is available on both Amazon and Smashwords, customers around the world can purchase your eBook.  Both Amazon and Smashwords provide your customers with the download and financial transaction to purchase your eBook.  Then, you are rewarded with your portion of the profit.

Getting Your eBook

Motivated Publishing Studios provides a complete turn-key solution for the production of your eBook needs.  Whether you are doing a physical book, or even if you’ve already published your book, we can help you produce and get your eBook online and working for you!


7 Deadly Myths and 3 Inspired Truths About Book Editing

7 Deadly Myths and 3 Inspired Truths About Book Editing

Publishing Process – 3 keys to success

So you’re wanting to write your first book – or perhaps you’ve been frustrated with something that happened when you published your previous book…

Here is what every author needs to know about publishing a book, and it may not be what you are expecting to hear. Having a successful book project is not about ensure any one specific task is done well or execute professionally – it about the overall Publishing Process, and knowing the 3 keys to success:

  1. Knowing there is a Publishing Process
  2. Ensuring you are using one
  3. Choosing the right process for your book

I read a lot of articles and blog posts which attempt to focus authors solely on the merits of hiring the right editor – but this can still lead to an unsuccessful publishing experience. Start by looking at the overall Publishing Process. This ensures, once you’ve selected a good process, that you don’t miss critical steps that can impact design, accuracy, marketing opportunities, and cost savings. This is absolutely critical for publishing success. I have seen too many authors make critical errors, by not knowing the sequence and timing within a book project – often leading to unnecessary additional costs, re-work, or missed sales & marketing opportunities.

So it boils down to step #3, choosing the right process.  Of course this will mean doing your due-diligence on the people/company that you choose to help you. You can read my earlier post here, on what you should look for, as an example, in publishing assistance. Think of it as “self-publishing with guidance and expertise.”

Think of it as “self-publishing with guidance and expertise.”

So, acquiring this help means that you still own and control everything (and get to keep your profits). Here’s a quick checklist for author’s and what they should expect to be involved with, as a minimum, during their book project.  This will help in your preparations.

Publishing Process - 2 author checklist

To set the stage, the following diagram is a simplified overview of the Publishing Process.  Keep in mind that there are many execution steps underneath this overview, and it’s in these details that our book project will be everything you want and expect it to be. Enjoy the process, love the experience, and inspire others with your message.

Publishing Process FlowIf you have any questions or would like to learn more about the MPS Publishing Process, don’t hesitate to contact us directly.

How to Format the Interior of Your Book

Here is a good and simple insight into the interior layout for your book.  This is a great introduction so that authors are aware of some of the key considerations for the physical layout of a publication.  Remember though, designing the interior layout is not something to worry about when you are writing your manuscript… (read more here).

The article:  How to Format the Interior of Your Book

Manuscript Writing

Generally, authors often do not place too much thought into how to organize their manuscript document—the primary goal is usually to just get their words down, you know, get their thoughts into words…

I wanted to share a bit of insight into how to help your book project in the long-run, by organizing your manuscript document so that less time has to be spent later in the process.  By having a well-structured manuscript document, the amount of effort placed on proofing and final layout can be reduced (translation:  less cost for you).

Depending upon your aptitude for working on a computer, some authors are tempted to do the interior layout design during the writing of the manuscript (ie. writing the book in a layout that mimics a book itself…).  This is not recommended at all – it is best to write a manuscript in a simple Word format (see our standards below), so that editing and proofing of the manuscript can be done easily (without having to worry about the impact on the physical layout design).  Keeping your manuscript in a simple word processor, such as Word, allows for other helpful features such as “track changes” to be implemented during the editing and proofing phases.

Book page layout definitions

There is no need to be concerned about the layout aspects of your book, during manuscript writing.  Those should be developed once the final title and cover concept are in place and using a proficient designer is well worth your investment! (and be sure they understand publishing, not just how to use a layout package such as Adobe’s InDesign).

A simple way to think of the overall process is:

  1. Write your manuscript
  2. Edit (structural, copy edit, fact-checking if needed, proofing)
  3. Cover design
  4. Interior layout design (samples as templates)
  5. Pour the manuscript into the interior layout design (templates)
  6. Proofread again

MPS Manuscript Standards:

  • Keep all manuscript content in a single Word file. Keep any cover copy (text for your cover’s front, back, spine and flaps) together in a second Word file.
  • Begin each section and chapter on a new page using page breaks. Do not use section breaks.
  • Do not insert blank pages as placeholders for the layout version. For example, if a section title page would be blank on the back in the final layout version, do not include a blank page in the Word manuscript. These pages will be added during the design phase.
  • Use single line spacing.
  • Spacing before and after breaks should always be set to 0 pt (setting in Word).
  • Separate paragraphs with a blank line. Do not indent paragraphs.
  • Use single spaces between sentences.
  • Use the following font styles consistently throughout the manuscript:
    • Section titles 18pt Arial bold
    • Chapter headings 14pt Arial bold
    • Subheading Level A 12pt Arial bold
    • Subheading Level B 12pt Times New Roman bold
    • Subheading Level C 12pt Times New Roman bold, italics
    • All body text 12pt Times New Roman
    • Table or Figure Titles 12pt Times New Roman bold
    • Pull quotes 12pt Times New Roman italics, centred on page
    • – Pull quote attribution 12pt Times New Roman, centred below pull quote, preceded by en dash
  • For chapter headers, indicate the chapter number followed by a colon. Place the name of the chapter on the line below.
  • Italics are preferred for indicating emphasis, saving bold for titles and subheads. Avoid underlining.
  • Ensure hyphens, en-dashes, and em-dashes are properly formatted and displayed
    • Sally is a six-year-old child.
    • The score was 8 – 4.
    • But wait—there’s more.
  • Maintain an accurate table of contents reflecting the sections and chapters. Corresponding page numbers are not required.
  • Number pages in the right-hand corner of the footer. Do not include any other info in the footer.
  • Use Track Changes to mark your edits. Use Comment Tags to query any content or leave notes for the author.
[Credit here goes to Jennifer Tribe]

Smashwords: The Power in Publishing is Shifting to Authors

Smashwords: Smashwords Year in Review 2012 – The Power in Publishing is Shifting to Authors.