7 Secrets to Writing Persuasive Back Cover Sales Copy

 

Back cover copy

7 Secrets to Writing Persuasive Back Cover Sales Copy 

Optimizing Your Business

We have worked with many clients, helping them optimize their business, solve strategic challenges, and developing strategy to take their business to the next level. Our clients come from a variety backgrounds, vertical markets and industries – but no matter what the situation is, business optimization still comes down to four simple steps:

Optimizing Your Business

It is absolutely true that no two circumstances or business cases are the same, but the process of getting to the desired result is repeatable. Remember, it is a process, and there are methodical steps to getting to the desired results for your business process.

Optimizing Your Business - icon - question markDefine Your Objectives:  

There can be numerous motivations for wanting to optimize your process.  It may be a matter of saving either time or money (or both, since any business would desire this). Alternatively, many optimization projects can center around the protection of IP (Intellectual Property) or process, for the purposes of expanding operations or “franchising” out a concept or model. Some industries are faced with strict and ever-changing compliance matters, forcing business owners to keep their business process in line with professional doctrine. Some organizations find themselves in the need of assessing or diagnosing performance issues, and these too are situations that can drive the need for optimization.  The last (in this list, there certainly are many other examples…) situation that is commonly encountered, revolves around re-branding of a business – successful re-branding should not embrace the same methods and processes that were previously used – successful re-branding comes from a genuine implementation of change.

Optimizing Your Business - icon - check mark

Understand Your Process:

Process mapping is the best method for gaining a thorough understanding of your business process.  Understanding where you are first, is paramount to accomplishing your objectives. Clear, concise and easily understood documentation of your business process is not only helpful for business optimization, it can aid in training, auditing, performance monitoring and provide substantial credibility (to clients, industry professionals, etc.).

Optimizing Your Business - icon - exclamation markOptimize Your Process:

This is the step that is highly customized for every business. There are key factors that aid in developing the solution for your business optimization project. Metrics for any business are important to success – they are the performance numbers that matter most. Staffing is also key – having the right people doing the right job is critical.  As author Jim Collins wrote in his best-selling book Good to Great, it’s first “who” then “what” – it’s all about the people you have. Of course leadership is key, from the top on down.  There are many key  segments in a business that can rise or fall based on leadership. Do you have leaders in your organization? Technology can also provide many opportunities for optimization – do you have all the right tools and do you know what is currently available? Previously we mentioned it’s all about the people – but are the people performing?  This is simply a snapshot of some circumstances and business process pieces that can influence the optimization process.

Optimizing Your Business - icon - hour glassMonitor Your Process:

Once you know what you are looking for, where you are with your business process, and have the optimization plan ready, it’s time to implement. One common flaw we encounter occurs after a good plan is implemented – no plan for ongoing assessment is put in place. Remembering your original objectives is key during implementation. Now that you understand your business process, never depart from the mindset of improving (and never embrace the mindset of assuming – assuming all is well, assuming all is being executed according to plan…).

Optimizing your business can be quite a revealing process.  It always healthy for the state and growth of any business.  If you would like to learn more about what MPS can provide by assisting you to optimize your business, be sure to contact us today

7 Deadly Myths and 3 Inspired Truths About Book Editing

7 Deadly Myths and 3 Inspired Truths About Book Editing

Publishing Process – 3 keys to success

So you’re wanting to write your first book – or perhaps you’ve been frustrated with something that happened when you published your previous book…

Here is what every author needs to know about publishing a book, and it may not be what you are expecting to hear. Having a successful book project is not about ensure any one specific task is done well or execute professionally – it about the overall Publishing Process, and knowing the 3 keys to success:

  1. Knowing there is a Publishing Process
  2. Ensuring you are using one
  3. Choosing the right process for your book

I read a lot of articles and blog posts which attempt to focus authors solely on the merits of hiring the right editor – but this can still lead to an unsuccessful publishing experience. Start by looking at the overall Publishing Process. This ensures, once you’ve selected a good process, that you don’t miss critical steps that can impact design, accuracy, marketing opportunities, and cost savings. This is absolutely critical for publishing success. I have seen too many authors make critical errors, by not knowing the sequence and timing within a book project – often leading to unnecessary additional costs, re-work, or missed sales & marketing opportunities.

So it boils down to step #3, choosing the right process.  Of course this will mean doing your due-diligence on the people/company that you choose to help you. You can read my earlier post here, on what you should look for, as an example, in publishing assistance. Think of it as “self-publishing with guidance and expertise.”

Think of it as “self-publishing with guidance and expertise.”

So, acquiring this help means that you still own and control everything (and get to keep your profits). Here’s a quick checklist for author’s and what they should expect to be involved with, as a minimum, during their book project.  This will help in your preparations.

Publishing Process - 2 author checklist

To set the stage, the following diagram is a simplified overview of the Publishing Process.  Keep in mind that there are many execution steps underneath this overview, and it’s in these details that our book project will be everything you want and expect it to be. Enjoy the process, love the experience, and inspire others with your message.

Publishing Process FlowIf you have any questions or would like to learn more about the MPS Publishing Process, don’t hesitate to contact us directly.

Use the Power of Local Promotion to Sell Books

Use the Power of Local Promotion to Sell Books

Author Blogging 101: How to Create Foundation Posts for Your Blog

Author Blogging 101: How to Create Foundation Posts for Your Blog

89 Book Marketing Ideas That Will Change Your Life

89 Book Marketing Ideas That Will Change Your Life