Top 10 Reasons To Use PDF Instead of Word, Excel or PowerPoint

I love to use Google Apps – Google’s equivalents to Word, Excel, Powerpoint, etc.  All of these tools can directly create PDFs all while in the cloud (Google Apps being cloud apps).  PDFs are my favourite method of sharing documents and information, all while preserving the physical layout of the original design (this is particularly useful in the publishing & IP design world).

Now that Adobe have moved to the cloud as well, with its new Adobe Creative Cloud, I receive regular information direct from Adobe.  I ran across this recent article on PDFs and thought I’d share it…

PDF iconThe Top 10 Reasons to Use PDF

Working with PDF formats allows professionals to edit, share, collaborate and ensure the security of the content within digital documents. Now, the PDF can do that much more. Here is the top 10 hit list of why it is the best format.

1)    PDFs are Universal.  Editing documents in Word can be easy and useful, but if you save a Word document on a Mac, it may not visually transfer properly to a PC; whereas PDFs are viewable on any device.

2)    Trusted Security. Even legal professionals trust PDFs as their preferred file format. According to, for an electronic document to be admissible in a court of law, it must be created in a file format that cannot be altered without leaving an electronic footprint. PDFs satisfy that need.

3)    Quick and Easy to Create. Whether working with Word, Excel or PowerPoint, documents are easily converted into PDF, and with Adobe Acrobat XI you can easily convert them back if need be.

4)    Decreases File Size. Professionals can convert any file into a PDF without sacrificing quality. You can even merge multiple documents, such as spreadsheets, photos, and presentations, into a single PDF file.

5)    Reading is Free. Most PDF Readers, including Adobe Reader, are free to the public.  This ensures that anyone you send the file to will be able to see the full version of your document.

6)    Interactive Documents. To create a fully interactive experience, the latest version of Adobe Acrobat allows you to add hyperlinks, rich media, music, movies, and many other advanced features to your PDF.

7)    Mobile Access. Adobe Reader is available on any device, so people can read your PDF files anywhere they want, while still accessing a lot of the same functionality they would get on a desktop. 

8)    Completely Searchable. Users can easily find what they are looking for through a quick search. PDF documents can even be organized with a table of contents that link all sections to the appropriate pages in the file.

9)    Password Protection. Many industries deal in sensitive material or intellectual copyrights that need an even higher level of security.  The password protection option allows both recipients and those receiving the file to know that their information is secure.

10) Document Analytics. Recipients can also view who has access to the information. If the password is breached, the appropriate actions can easily be taken.

Bonus) Collaborating with Teams.  Colleagues can markup and comment on documents, leaving you in control of editing the original, even if they only have Adobe Reader.

[Source: Adobe]


Self-Publishing vs. Conventional Publishing

Gone are the days where self-publishing is thought of as the last resort. With today’s technology and the adoption of eBooks, self-publishing is a viable option that can often be advantageous for most authors. Sure, conventional publishing certainly has it’s place – particularly for authors that are well established and where public acceptance is large. However, for first-time authors or authors that have not have considerable commercial success – self-publishing may be the perfect solution.

Self-publishing itself has a variety of considerations. How complete is your manuscript? Have you written a book before? Do you need assistance with only a portion of your book or everything from interior design to cover creation?

To help you better understand the differences in publishing, Highspot Inc. has produced a resource guide called An Author’s Guide to Publishing Options, which has the best summary I’ve seen to help author’s understand publishing (you can find their guide at:

motivate YOUR message

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Are you a first-time author?  Perhaps you are an established author or speaker who is just looking for a better way?  Maybe you simply have intellectual property but just don’t know how to package it?

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